In a campaign that uses emotional appeal and a unique selling proposition, Nestlé Nido just released an OOH campaign to raise mothers’ awareness that are concerned about their child's health and want to boost their immune system. The campaign was displayed using multiple formats of OOH like wall wrapping, unipole, lamposts, hoardings, and digital screens to grab the attention of a broader audience and also to target different audience segmentation. The choice of the campaign’s primary color is yellow which indicates fun, energy, youthfulness, and attention-grabbing. A child smiles while having the famous milk-mustache and the pack shows on the left side of the billboard. The copy is in English and Arabic to make sure that locals and foreigners get the message. The marketing approach used in the message Supports your child's immunity & growth combines various marketing techniques to promote the health benefits of the product. The message uses emotional appeal to tap into the concerns of parents for their children's health, scientific language, and research to support the immune-boosting claims of Nido milk, convenience to appeal to busy parents, and educational resources to build trust and position the company as a thought leader in the health and wellness space. This approach is commonly used in the health and wellness industry to promote products that support a healthy lifestyle. The geo-distribution was wide, as the campaign was spotted in Dubai and Sharjah, and placed on busy roads, highways, and intersections to make sure that the campaign reached the target audience. If you’re eager to know more about the other food & beverage industry, visit Insiteopedia and be on top of the latest campaigns.
