Mastercard launched its latest global outdoor campaign in Dubai in the fourth week of June 2023. The campaign, which uses hoarding and digital screens, is part of Mastercard's ongoing efforts to promote its Priceless program, which offers exclusive experiences to Mastercard cardholders. The campaign visuals feature summer and vacation themes blended with the blue sea color and the power of nature, along with Mastercard's Priceless logo, priceless card look, and hotelbookings.Priceless.com is also clearly seen to guide audiences through their next vacation. The campaign also prominently displays the tag lines, Discovering hotel stays you've only dreamed about'' and Discover new travel benefits, with MasterCard. This campaign follows Mastercard's previous OOH appearance in April 2023. The campaign aims to showcase the benefits of the Priceless program to potential customers, highlighting the exclusive experiences and perks available to Mastercard cardholders. By using visually stunning images that evoke the feeling of being on vacation, Mastercard hopes to inspire people to plan their next getaway with the Priceless program. Hotel bookings are provided by iOL Escapes, a division of iOL™. The campaign is a great example of how a brand can effectively promote its services through outdoor advertising. If you're a Mastercard cardholder in Dubai, be sure to check out the Priceless program. With exclusive experiences and perks available, it's the perfect way to make your next vacation even more memorable.
