For many real estate purchasers, selecting their next home requires some preferences that may differ from others. As interior designer Nate Berkus says, Your home should tell the story of who you are, and be a collection of what you love. \r\nGreater Cairo's billboards now showcase Al Tameer Arabian's residential project: Rivan New Capital in the New Administrative Capital. What sets this residential compound apart is that it offers buyers the option to choose their finishing options.\r\nThis is not the first time passersby notice the project on out-of-home, as the most recent appearance dates back to July 2020 indicating that the project is the first of its kind. \r\nThe ad's visuals perfectly capture the different types of living spaces. Showrooms like The Top Floor Solaris Apartments amplify residents' experiences, while The G Floor Greenhood Apartments' palm trees and blue skies create an air of tranquility for viewers.\r\nThe ad copy We Are Home and the payment plan offering up to 9 Years of Installment Plan will attract many to call their hotline. Being able to customize one's finishing options makes this new compound stand out and signifies Al Tameer Arabian's commitment to giving customers what they want in their ideal home.\r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.