In the summer months, there is a growing demand for fragrances that are light and refreshing. Customers tend to seek out perfumes that complement the warm weather and lighter clothing styles of the season. As a result, marketers can capitalize on this trend by promoting their light and airy fragrances, which feature notes of citrus, floral, or aquatic scents. By emphasizing the clean and uplifting qualities of these perfumes, marketers can appeal to customers who are looking for a fragrance that is compatible with the hot and humid summer weather. Following this strategy, Al Majed for Oud released a campaign to announce the launch of their summer perfumes, Sun and Sea, by displaying both products on unipoles and digital screens. This campaign was the latest one after Ramadan’s promotional campaign which means Al Majed appears on the scene either with a promotion or a product launch, it may raise the question of will the fragrance brand release a branding campaign next. The campaign’s artwork is expressive, while it showcases the summer perfumes the palm tree leaf with the light blue background gives the impression of summer freshness. Moreover, both perfume bottles are in light blue and yellow to deliver the brand promise through this new range. The campaign was distributed geographically on highways and busy roads to reach the broadest audience possible using the digital and static formats for the same objective which is reaching more different and wider fanbase to introduce the brand. We still have a lot to offer about cosmetics and personal care brands in the UAE! Visit Insiteopedia now and learn more about Majed Al Oud and more.
