In a time where all things are just one click away comes the demand to design and develop mixed-use projects containing all amenities within close proximity. In December 2022, Danube Properties appeared in the UAE’s out-of-home spaces. With their first introduction to passersby the real estate developer aimed to reflect the greatness that is yet to come with a coming soon “Designed only for the select few; The Elite, Like You” OOH campaign for the mixed-used project; Elitz by Danube. Advertising exclusive projects was not a one-time approach for Danube Properties, in fact, the most recent outdoor campaign showcased a project developed exclusively for property purchasers in the fashion industry. Fashionz by Danube highlights that it is; “Dubai’s First Fashion TV Branded Residences” Ever since Danube Properties’ first appearance on OOH, we notice the real estate developer’s high frequency of OOH appearances showcasing a total of 3 real estate projects! With Elitz Danube being a success, the real estate developer appears in the third week of June to showcase an expansion of Elitz. Danube Properties’ 4th OOH campaign showcases the “Bigger, Bolder, and Better” Elitz 2! Building on the ad message for the campaign with not only the visuals that showcase an individual the size of the commercial and residential project highlighting how purchasing your next space at Elitz 2 will positively affect their social status, but also making this campaign a massive campaign as Hoarding, Wall Wrapping, Uni-pole, Rooftop Billboard, Lamppost, and Digital Screen OOH formats are utilized indicates Danube Properties well-executed success in delivering the intended message.
