Summer is a prime time for real estate development companies to reach their target audience through out-of-home (OOH) advertising. With many people spending more time outdoors and being more active, OOH ads have a greater chance of being seen and engaged with. Additionally, the summer season is a popular time for people to move or search for new housing, which means there is a high demand for real estate advertising. This provides a unique opportunity for real estate companies to showcase their properties through OOH advertising and capture the attention of potential buyers. Real estate continues to demonstrate its dominance in the OOH market, as evidenced by May's Top Campaigns rankings. The industry claimed the top five spots, solidifying its position as a marketing powerhouse. 5- Q Developments Leveraging large-scale outdoor formats, Q Developments has launched a compelling branding campaign designed to capture the attention of passersby. At the heart of the campaign is a powerful ad message that centers around the concept of Possibilities Unlocked. This message is accompanied by visuals that portray vibrant scenes of young individuals and newlyweds living in the joys of life, hinting at the exciting prospects Q Developments has in store for the future. The campaign occupied a total of 56 ad faces. 4- Yellow Residence Urbnlanes Developments’ campaign was to promote their latest development, Yellow, which is located in New Cairo. The campaign featured the tagline We Are People of Yellow, and utilized a variety of OOH formats across Greater Cairo to raise awareness and generate interest in the project. Following their successful teaser campaign. This campaign occupied a total number of 64 ad faces. 3- Eval Towers With a total number of 66 ad faces, Contact Developments launched an outdoor advertising campaign in Cairo, featuring comfy visuals with the project's name, the brand's logo, hotline, and website, accompanied by the tagline Where No One Has Gone This powerful tagline highlights the project's innovative and unique approach, offering businesses and investors a new and exciting opportunity to establish themselves in Egypt's growing market. 2- Murano Wadi Degla Developments has recently launched a new Out-of-Home campaign in Cairo to market the launch of their project, WATERSIDE. This project is the third phase of the EGP 8 billion Murano resort in Ain Sokhna, located on Zaafarana Road, spanning 750 sqm along the Red Sea, and is one of the closest resorts to Cairo. Notably that the new OOH campaign has been seen in many locations across Greater Cairo as it's been spread widely campaign and occupied a total of 80 ad faces. 1- SALT. Tatweer Misr has launched an ongoing outdoor advertising campaign in Cairo by adding a new message and visuals to promote their upcoming project SALT North Coast. The campaign featured a stunning blend of yellow and sea blue colors that perfectly capture the essence of coastal living, along with the project's name, the brand's logo and hotline, and the tagline Coming Soon. SALT’s teaser OOH campaign was seen and noticed in the first week of May 2023. The campaign occupied a total number of 105 ad faces. In summary, the real estate industry's impressive performance in May's Top Campaigns rankings underscores the industry's ability to effectively connect with its target audience through advertising. The dominance of real estate campaigns in the rankings is a clear indication of the industry's marketing prowess, and its success serves as a model for others to follow. Additionally, you can have more interesting insights! Take a close look at the number of industries through May’s market insights graph from here.
