Alshaya Group has deployed a new out-of-home campaign in Dubai to promote Starbucks' brand-new premium instant coffee. The campaign aims to reach a wider audience of coffee lovers in the city and was spotted in various destinations, including digital screens, hoarding, and lamppost OOH formats. The OOH campaign visuals are simple yet mesmerizing, featuring slightly dark background colors that complement the new product's premium quality. The visuals showcase the new product, along with the Starbucks logo and the tagline Try new Starbucks premium instant coffee. Alshaya Group is a global retail franchise operator with its headquarters in Kuwait. The company manages and operates 90 consumer retail brands throughout various regions, including the Middle East and North Africa, Russia, Turkey, and Europe. The campaign's messaging effectively conveys the launch of the new premium product, and the use of multiple OOH formats ensures that the campaign has a broad reach across the city. Starbucks' previous OOH appearance was in January 2023, and the brand is showing more OOH advertising activity now compared to its presence in previous years. If you're curious about similar brands' OOH campaigns and products launch, be sure to visit our Insiteopedia page for more information.
