Al Ahram Beverages Company, one of the leading beverage manufacturers in Egypt, has launched a new OOH campaign for its famous product Fayrouz. This latest campaign follows the successful December 2022 campaign for Fayrouz by Al Ahram.\r\nThe new Fayrouz campaign has been spotted on various OOH formats across Cairo, with a great geographic distribution. The campaign visuals solely focus on informing people that the product now features a whole new design, but with the same perfect taste that customers have come to love.\r\n\r\nThe campaign's background primarily draws inspiration from the new design's common color, which is sapphire blue. The visuals feature the new can design, the brand's logo, and the tagline New look, same taste.\r\nThe campaign's simplicity and clear messaging have been praised by consumers, who appreciate the brand's efforts to keep the product fresh and up-to-date. The use of OOH formats with a wide geographic reach has also ensured that the campaign has reached a large audience in Cairo.\r\nTo find out more about Al Ahram Beverages' most recent OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.