Introduction: This report comprehensively analyzes Greater Cairo's out-of-home (OOH) industry activities in May 2023. The report highlights the occupancy rate, key industry sectors, and a year-on-year comparison to offer valuable OOH Market Insights for businesses operating in the region. Key Events in May 2023: May was a month that included two celebrations, including Labor Day, and campaigns preparing for the summer season. These events have contributed to the overall activity of the OOH industry. Occupancy Rate Incline: In May 2023, the Greater Cairo OOH sector saw an increase in occupancy, with a rise of 1% compared to April 2023. The overall occupancy rate reached 71% during this period. Sector Analysis: Real Estate: The Real Estate sector saw an 11% increase in activity rate compared to April 2023. Telecommunication: The Telecommunication sector recorded a drop in activity of 2% compared to the previous month. Healthcare: The Healthcare sector recorded a drop in activity of 1% compared to the previous month. FMCG Industry: The Fast-Moving Consumer Goods (FMCG) sector, encompassing food & beverages, cleaning products, cosmetics and personal care, and pharmaceuticals and biotech, recorded a 4% decline in its activity rate compared to the previous month. Foodservice: The Foodservice industry recorded a decline of 1% compared to April 2023. Year-on-Year Comparison: Occupancy Rate Incline: In May 2023, the OOH industry's occupancy rate was 8% higher than May 2022. Sector Analysis: Real Estate: The Real Estate sector showed a 16% increase in activity rate compared to May 2022. Telecommunication: The Telecommunication sector OOH occupancy is consistent compared to last year. Healthcare: The Healthcare sector recorded a 4% drop in activity compared to the previous year. FMCG Industry: The Fast-Moving Consumer Goods (FMCG) sector activity compared to the year before is consistent. Foodservice: The Foodservice industry, has recorded a decline of 1% compared to May 2022. Conclusion: Overall, the data suggests the Greater Cairo OOH market continues to expand, led by growth in the real estate sector. However, some sectors like healthcare and FMCG exhibited decreased demand, highlighting the need for OOH operators to diversify their client bases. The modest month-on-month growth also indicates that seasonality still influences the market. With summer promotions starting, occupancy rates may rise further over the coming months. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month here.
