What is the highest you can count to? This is simply what this campaign is all about. Amazon.ae newest campaign counts the advantages of subscribing to amazon prime. The previous campaign was back in April/Ramadan in collaboration with MasterCard for a humane cause. This time the campaign’s objective is completely different as it’s a brand awareness campaign with one clear goal, which is promoting amazon prime by counting the features of the exclusive subscription. The campaign is brilliant, it shows all the features in a light funny way to grab the audience's attention in the smartest way possible. The campaign used five formats to display the campaign, mega com, lamppost, hoarding, digital screen, and bridge billboard to spread the message as wide as possible. Featuring different shows played on prime video such as Maradona: Blessed Dream, Pathan, and Creed III. along with that the campaign’s copy “From prime video to free same-day delivery” gives the impression of inclusivity, that you will get everything you want and more. Another version of the billboard focuses on eCommerce to drop the highlight of the grocery delivery to receive it fresh also through amazon prime. The geographical distribution was wide, especially when the campaign appeared in five formats to cover multiple spots in Dubai from busy highways to bridges. It’s worth noting that on July 5, 1994, Bezos initially incorporated the company in Washington state with the name Cadabra, Inc. After a few months, he changed the name to Amazon.com, Inc because a lawyer misheard its original name as cadaver.
