The finger-lickin' good, KFC, just launched a global campaign in the UAE and Egypt. The campaign has been published in both countries at the same time to put emphasis on their original recipe. Following the previous campaign that was promoting the new Kantook sandwich The campaign’s artwork is straight to the point, a close-up of the crunchy fried chicken with a remarkable copy, “The original recipe is our strong suit” to show off how the original taste can’t be replicated. Moreover, there are other ad copy versions such as “the original mighty” and “The original crunchy.” The campaign has been published widely on Greater Cairo roads. Also, it was on static billboards and digital screens to target a broad audience, age demography-wise. Speaking of the original recipe, KFC's Original Recipe is a closely guarded secret that has been passed down throughout the company's history. According to the foodservice chain, only a handful of people know the exact recipe, which is kept in a secure location and is never written down. You can know about the published campaigns that were Global, also, you can visit MOOH, and Monitoring Out-of-Home to learn more about KFC's OOH campaigns and more.