Samsung targets young consumers in the UAE with out-of-home ads. Millennials and Gen Z make up a sizable portion of the country's population and have considerable purchasing power. To reach these groups, Samsung displays large-format outdoor advertisements on hoarding spaces in Dubai promoting its Galaxy A34 and A54 smartphones. These mid-range devices are ideally suited for young adults. The vibrant visuals depict 20-somethings enjoying their summer holidays, indicating Samsung has a special offer. Customers who purchase the Galaxy A series phones can enjoy premium benefits like a two-month subscription to YouTube Premium and exclusive coupons from The Entertainer app. Previously in Egypt, Samsung showcased a localized OOH campaign featuring the pyramids of Giza in the backdrop and an Arabic message highlighting “History Rewritten”. The advertised product was also from Samsung's Galaxy A series. Samsung's diverse product range allows it to target different segments. In the UAE, the company opts for large-format billboards on Dubai's main roads to promote the Galaxy A34 and A54 smartphones to Gen Z and Millennial consumers looking for affordable yet high-value devices. Get to know more about the Mobile Devices Industry Leaders in Egypt and the UAE on Insiteopedia, the first and only online OOH encyclopedia.
