Froneri Egypt, the mastermind behind Mega Ice-Cream, has launched a new out-of-home campaign in Cairo, showcasing the brand's logo and delicious products with their different flavors. The campaign is visible on various types of OOH advertising, making it hard to miss while traversing the streets of Cairo. The campaign's visuals feature the brand's classic flavors, including vanilla, chocolate, and white chocolate, along with its newest addition, the salted caramel flavor. The colors and background of each visual vary, depending on the flavor, making it a feast for the eyes. The brand's famous slogan, Me and Mega Only in Arabic, is featured on all the ad faces, adding a personal touch and making the audience feel connected to the brand. The campaign's color and flavor variations are a clever strategy to prevent viewers from getting bored while seeing Mega's OOH ads in Cairo's streets. The campaign also emphasizes trying the new flavor and making the audience crave the old ones as well. Froneri Egypt has once again managed to make us hungry when it comes to ice cream, as they have done with their previous campaigns. The current campaign is launched in parallel with Froneri Egypt's campaign for Kimo-Cono, another popular ice cream brand, and Mega’s previous OOH in Cairo in June 2022. This move shows the company's commitment to promoting its diverse range of products and catering to different tastes and preferences. If you're a fan of food and beverage OOH campaigns, be sure to stay tuned and learn more by visiting our Insiteopedia, and you can visit MOOH for more in detail information about Froneri’s OOH campaigns.
