After a hiatus of two years, since June 2020 without any outdoor campaigns in Dubai, Ariel, the well-known laundry detergent brand, has made a comeback in Dubai with an impressive OOH campaign launched in the 2nd week of June 2023. The brand's advertising visuals have been seen on hoardings and lampposts on busy roads in the city. The campaign's visuals predominantly feature green, which happens to be Ariel's favorite color. The hoarding formats are die-cut in a special production to simulate the product, giving a realistic feel to the onlookers. The only message conveyed, alongside the brand's logo and product, is 48 Hours Fresh in both Arabic and English. Some hoardings showcase the powder product, while some feature the newer gel version. The product also boasts the tagline Number #1 in Stain Removal, emphasizing its effectiveness. The special production hoarding creates an attention-grabbing effect for all passersby. The vibrant visuals, coupled with the unique die-cut, make Ariel's OOH campaign in Dubai stand out from the rest. The creative concept behind the campaign is to highlight Ariel's unique selling point of providing freshness for up to 48 hours after washing. The brand has successfully achieved this objective by keeping the visuals simple yet impactful, with the use of its brand color and a clear message that resonates with the audience. The return of Ariel's outdoor campaign after a long hiatus is a testament to the brand's commitment to innovation and staying ahead in the competitive market.
