McDonald's has established itself as more than just a fast-food chain - it's a trusted companion that can be with you throughout the day, no matter where you are or what you're doing. This is all perfectly captured in today's campaign, which highlights McDonald's as a reliable food partner from morning to night. The success of their most recent outdoor campaign demonstrates how clever McDonald's is in its billboard game, as they continue to create eye-catching and effective advertisements that resonate with their audience, all the time. The latest billboard campaign features a combo Chicken Mac for 99 EGP, reinforcing the brand's message that it's always there for you. The poster shows a delicious-looking Chicken Mac meal, complete with fries and a drink, all set against a bright maroon background. The slogan McDonald's is always with you is prominently displayed in bold white letters, emphasizing the brand's commitment to being a reliable food partner throughout the day. By featuring a popular menu item like the Chicken Mac in a combo meal, McDonald's can offer customers a satisfying and affordable meal option. This campaign is a clever way for McDonald's to connect with its audience, as they are reminded that they can count on the chain for a delicious and convenient meal any time of day. By offering a meal deal at an affordable price point, McDonald's is able to appeal to budget-conscious consumers without sacrificing quality or taste. Overall, this campaign is a great example of how McDonald's is able to effectively communicate its brand message while offering customers great value. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
