Jaffer Bhais, the renowned biryani king of Bombay, has arrived in Dubai and is ready to take the city by storm! With over five generations of experience perfecting their biryani recipe, Jaffer Bhais is widely regarded as one of the top foodservice providers in India. Now, for the first time ever, Dubai residents and visitors alike can experience the unmatched flavor and quality of Jaffer Bhais' biryani. The billboard's ad copy for Jaffer Bhais aims to appeal to the target audience by positioning the restaurant as the go-to destination for authentic biryani in Bombay. The messaging emphasizes the high quality and consistency of the food, with the phrase 5 generations same taste implying that the recipe has been passed down through generations and remains unchanged, thereby maintaining the authenticity of the dish. The billboard also features a smart placement of their special biryani dish, effectively demonstrating what customers would not want to miss out on. To further enhance the messaging, the billboard strategically places Jaffer Bhais' branches below the ad copy, highlighting the various locations where customers can enjoy the same authentic taste of biryani without having to travel to Bombay. The branches are strategically located in prominent areas such as Al Garhoud, Al Karama, Al Barsha, DIFC, JLT, Al Nahda, and Abu Dhabi, making it convenient for customers across the city to experience the unmatched taste of Jaffer Bhais' biryani. The campaign was launched in the first week of June as uni-poles.
