Gillette’s existence this summer is noticeable, after the previous campaign which was a few weeks ago, the shaving brand released another OOH to promote their Venus range for women’s shaving razors. The campaign features Mayan El Sayed, the young actress who blew our minds with many roles in such a short time and made her way to the screens. The campaign’s artwork is young and dreamy to give the audience a sense of how the razors will help to glide on the skin without any irritations. The primary color of the campaign is baby blue. The color is often associated with concepts such as peace, trust, and serenity. It is a calming and soothing color that can evoke feelings of relaxation and tranquility. Baby blue can also be associated with feelings of safety and security, making it a popular choice for brands in industries such as personal care and wellness. The copy was in Arabic to guarantee the broadest attention, the brand was keen on clarifying that it’s “Without pain, without chemicals” to assure the audience that it’s all-natural. The campaign introduces 3 different razors to the audience: Comfortglide & Olay Coconut Razor, Comfortglide Breeze, and Smooth with the colors yellow, purple, and blue to offer different finishes for shaving. The choice of Mayan El Sayed was on the spot, as the actress represents Gen Z perfectly. And the reason behind this choice is that brands use Gen Z brand ambassadors for their authenticity, relevance, social media savvy, innovation, and diversity. Gen Z is a key demographic for many brands, and working with ambassadors from this demographic can help brands create campaigns and content that resonate with this audience. Gen Z brand ambassadors are known for their ability to provide an authentic voice and unique perspectives, stay on top of the latest trends and insights, and create and consume content across a variety of platforms. By tapping into the expertise of Gen Z brand ambassadors, brands can build trust and credibility, increase engagement and sales, and create campaigns that are inclusive and representative of this diverse demographic. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
