Synergy Films has launched an OOH campaign in Cairo to promote the launch of their latest film, Beit El Ruby (House of El-Ruby), which hits cinemas today, June 21, 2023. The film stars Karim Abdel Aziz, Karim Mahmoud Abdelaziz, Nour, and Tara Emad. The campaign visuals resemble a typical movie poster, with all the necessary information for audiences, and it is widely distributed to reach as many people as possible. This campaign follows Synergy Films' previous OOH campaign in May 2023 and in parallel to Al-Boaboa movie’s OOH as well. The campaign's visuals are simple yet effective. The movie poster features the film's title, release date, cast, and other important information. This approach makes it easy for audiences to understand the film's plot and decide whether they want to see it. The campaign's wide distribution ensures that the poster is seen by as many people as possible, increasing the film's chances of success. Beit El Ruby (House of El-Ruby) film tells the story of a private family event that gets leaked on social media. In response, Ibrahim Al Ruby decides to move with his wife and children to a village, far from the pressures of modern life. However, when his younger brother convinces him to go back to the city for some important paperwork, the family embarks on a trip full of surprises. The film's plot is likely to appeal to audiences who are looking for a mix of drama, comedy, and action. Synergy Films' decision to launch an OOH campaign for the film is a smart move to reach a large audience and generate awareness for the film's release. Learn more about Synergy Films' OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
