Sodic, the leading real estate developer in Egypt, has launched a captivating OOH campaign for their outstanding project, June North Coast. The campaign features sky and sea blue colors’ visuals that are all over Cairo's streets, enticing potential buyers to live at the front in Beach Residences. This campaign follows Sodic's previous OOH campaign in May 2023 for Oak Club-Side Residences. June North Coast is a luxurious project that offers a unique living experience. The project is providing residents with stunning views of the sea and easy access to the beach. The campaign's visuals effectively communicate the project's location and highlight the clear skies and pristine sea that residents will enjoy. The visuals feature the project's name, location, and Sodic's logo, hotline, and website. The use of sky and sea blue in the visuals is a smart move by Sodic. These colors are associated with relaxation, tranquility, and the sea, making them an excellent choice for a coastal project. The clear skies and pristine sea depicted in the visuals are likely to appeal to potential buyers who are looking for a serene and calming living environment. The campaign's taglines, A Coastal City by Sodic and Beach Residences, Live at Front, effectively communicate the project's unique selling points. The first tagline positions the project as a coastal city, highlighting the project's size and scale. The second tagline emphasizes the project's location and the stunning views that residents will enjoy from their Beach Residences. The campaign was seen on the 6th of October city in Greater Cairo, targeting specific segments in different locations. Get to know more about Sodic's OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
