Smiles has launched its home services, and they're making sure everyone knows about it with a widely distributed OOH campaign in Dubai. This campaign, which uses digital screens and bridge billboards, is the first of 2023 following their previous OOH appearance in December 2022. The visuals feature a light green background with smiley faces all over Dubai's streets, along with the brand's logo and an unbelievable offer for users to get up to AED 105 free credit on the App when ordering the new home services. The visuals also emphasize downloading the App from Apple Store and Google Play Store and highlight that these home services include at-home salon services, maintenance, and cleaning services. The campaign's focus on smiles and the light green background is a continuation of the brand's playful and fun approach. By placing smiley faces all over Dubai's streets, Smiles are creating a sense of positivity and happiness, which aligns with their brand values. The use of digital screens and bridge billboards is a smart move as it allows Smiles to reach a large audience and target specific areas where their home services are available. The offer of up to AED 105 free credit on the App is an attractive proposition for potential users. This offer is likely to encourage people to download the App and try out the new home services. By offering this incentive, Smiles is making it easy for people to try out their home services without any financial risk. The call to action to download the App from Apple Store and Google Play Store is an essential component of the campaign. By encouraging people to download the App, Smiles is making it easy for potential users to access their home services. Know more about OOH campaigns in Egypt and the UAE and more by visiting our Insiteopedia.
