Dubai Sports World collaborates with Dubai Sports Council and both launched their latest OOH campaign in the first week of June 2023, promoting their Summer of Fun campaign. The campaign is spread on hoardings and digital screens in Dubai in partnership with Dubai Healthcare City, highlighting the upcoming Dubai Sports World Weekend Vibes every weekend starting from 3 June 2023 till 10 September 2023. The campaign's message is clear: Dubai Sports World is the place to be this summer for all sports enthusiasts and families looking for some weekend fun. The visuals of the campaign are on a white background, with red font highlighting the message. The campaign encourages residents and tourists to come and experience football, basketball, cricket, badminton, tennis, kids zone, active fun, and many more activities – all under one roof at Dubai Sports World, and also the visuals emphasize booking your spot on dubaisportsworld.ae. The air-conditioned venue caters to all skill levels, with numerous ways for individuals to get involved, whether it's renting out a pitch to play with friends or joining a sports academy to fine-tune their skills. The event will be held at the Dubai Trade Centre, making it a convenient location for everyone in the city. The campaign's use of OOH in specific roads in the city where familiar will pass, including hoarding and digital screens, ensures that the message reaches a broader and targeted audience. Dubai Sports World Weekend Vibes every weekend starting from 3 June 2023 till 10 September 2023, there's no excuse not to come and have some fun with family and friends. Dubai Sports World has once again proved that it is the ultimate destination for sports enthusiasts and families looking for some weekend fun.