The fast-food giant McDonald's has taken the streets of Dubai and Sharjah by storm with their latest Out-of-Home campaign. The campaign, which was first spotted in the first week of June 2023, is using a variety of OOH formats in the most seen and critical roads in the city, including hoardings, uni-poles, digital screens, lampposts, wall wrapping, and bridge billboards.\r\n\r\nThe campaign's primary message is that McDonald's food and the nuggets specifically are meant for sharing, and it has been founded on that principle since 1983. The brand is showcasing its McNuggets in bold, favorite colors for the brand background, along with the iconic golden arches logo and the tagline Sometimes Shared. The campaign follows the brand's previous successful campaign for rice bowls in May 2023.\r\n\r\nThe use of multiple OOH formats in this campaign is a clever move by McDonald's. With so many formats to choose from, the campaign is impossible to be missed in both cities. The brand's message is displayed in various shapes and sizes, ensuring that it reaches a wider audience.\r\n\r\nOne of the most striking features of the McDonald's OOH campaign is the use of bold and solid colors in the background, which is sure to grab the attention of passersby. The brand has always been known for its bright and bold colors, and this campaign is no exception. The colorful display of McNuggets on the billboard is a clear indication of the brand's commitment to serving visually appealing food.\r\n\r\nRegards the campaign's copy was witty and funny to promote the idea of the sometimes-sharing due to its deliciousness, as one of the versions states for 4 nuggets, for me, for you, for me, for me, sometimes shared since 1983 which was a brilliant concept to let the eye read the whole copy till the end.\r\n\r\nKnow more about foodservice’s industry giants’ OOH campaigns in our Insiteopedia.