Mayan El Sayed pops up on Molped Egypt’s debut on Cairo’s billboards! Molped, the brand of self-assured, courageous, jovial, and free-spirited young girls, has been their best friend in the world. With its distinctive brand identity and broad product selection, Molped maintains its position as a leader in the sanitary pad market with constant new developments, as well as the cosmetics and personal care industry, from Hayat Kimya Egypt. Molped's OOH campaign focuses on empowering women and promoting their health and well-being. The choice of Mayan El Sayed as a brand ambassador reflects the brand's commitment to these values, as she is known for her positive and empowering image among young women in the Middle East. regards the artwork and the color psychology, The choice of purple as the primary color can evoke a feeling of richness and generosity, especially when the brand promotes its soft pads and a quality night's sleep without any irritations. Molped is the “first & only pad in Egypt with protective barriers”, stated on royal purple visuals next to the effortlessly beautiful Mayan El Sayed posing with a pillow. With Molped, there are “21 different ways to sleep in comfort”. The campaign aims to highlight the role that proper hygiene and protection can play in allowing women to get a good night's rest. By centering the campaign around the idea of comfortable sleep, Molped is emphasizing its commitment to providing women with products that not only offer reliable protection but also prioritize their comfort and well-being. The geo-distribution of the campaign was placed strategically in highways, bridges, and suburbs to target different segments of the audience, highways attract commuters and travelers, while bridges connect different areas, and suburbs are home to families. By targeting specific locations and segments of the audience, marketers can achieve better results. Which was the case in this very campaign. For all the details inside out about this campaign, go to MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
