Max Fashion, the popular fashion brand, launched an out-of-home advertising campaign in the first week of June 2023, inviting customers to Celebrate this Eid in style. The campaign, which follows Max Fashion's previous OOH campaign in March 2023, uses multiple OOH formats such as hoarding, uni-pole, bridge pillars, lampposts, and building wrappings to reach a large audience on Dubai and Sharjah's busiest and most important roads. The campaign features three models, Narin, Cedra, and Sharin, featured on different formats with a specific product and its unbeatable price, along with the brand's logo, website, and the tagline Celebrate this Eid in Style. This marketing strategy is aimed at attracting fashion-conscious customers who are looking for stylish and affordable clothing options for the Eid celebration. The use of multiple OOH formats in the campaign is a smart marketing move that targets a large audience of commuters and pedestrians in Dubai and Sharjah. The visuals of the campaign are focusing on raising awareness about Max Fashion's Eid collection and attracting new customers. Max Fashion UAE's latest campaign is a promising marketing strategy that capitalizes on the Eid celebration and the desire for fashionable clothing options. The unbeatable prices of the products featured in the campaign make it an attractive option for customers looking for affordable and trendy clothing.
