Emirates, the Dubai-based airline, is back on Dubai’s billboards following their prior appearance announcing their new 'City Check-In and Travel Store' at the Dubai International Financial Centre (DIFC). The new facility is designed to provide passengers with a convenient and hassle-free travel experience. The 'City Check-In and Travel Store' is located in the heart of Dubai's financial district, offering a range of daily services, including check-in, baggage drop-off, and boarding pass issuance. Passengers can also make use of the store's other amenities, such as the Emirates Lounge and retail space. Emirates’ new outdoor campaign portrays the Dubai International Financial Centre (DIFC), with open skies as the background, emphasizing the sense of freedom and adventure that comes with Emirates. By highlighting the vast expanse of open skies and the ability to travel to far-off destinations, Emirates taps into the audience’s desire for exploration and new experiences. The ad also notes the location of Emirates’ new check-in, tha is ICD Brookfield Place, DIFC. Check out our Insiteopedia to learn more about the transportation industry and its OOH campaigns!