Ajmal Perfumes, a well-known fragrance brand in the Middle East, has launched its latest outdoor advertising campaign in Dubai to promote its Shadow Ice fragrance. The campaign, which uses the uni-pole format, was launched in the first week of June 2023, following Ajmal's previous OOH campaign in March 2023. The visuals of the campaign are designed to be icy and frozen, showcasing the product in an ice block along with its name and the brand's logo.\r\n'Shadow Ice' is a fragrance that combines the darkness and mystique of the night with the refreshing coolness of ice, making it a unique and attractive scent for individuals seeking a touch of elegance and style. \r\nAjmal Perfume's team of renowned perfumers has crafted this perfume range, ensuring that it resonates with consumers looking for something unique and different.\r\nAjmal Perfumes' latest campaign is a smart marketing strategy that capitalizes on the summer season and the desire for refreshing fragrances. The ice block visuals of the campaign evoke a sense of coolness and freshness, making it an attractive option for those seeking a refreshing and unique fragrance.\r\nAjmal Perfumes' latest OOH campaign for its Shadow Ice fragrance is a promising marketing strategy that is sure to attract new customers. The campaign's visuals and advertising location in Dubai are effective tools to reach a large audience and increase brand awareness. With its unique scent and refreshing appeal, Shadow Ice is poised to become a popular fragrance among consumers in Dubai.