Cornerstone Development has recently launched an outdoor advertising campaign in Cairo for its latest project, The Curve in the New Administrative Capital. The campaign, which follows Cornerstone's previous OOH campaign in May 2023, aims to raise awareness about the project's name, location, and unique features. The visuals of the campaign are mainly focused on showcasing the project's name on a beige background, accompanied by the tagline Haven't you heard? Introducing double height ceilings, the project's building facade, upper sky doublex, Project landscape, and of course, Cornerstone Development's logo, hotline, and website. The use of copy with a question in it is often used in advertising and marketing to create a sense of intrigue and curiosity in the audience. It suggests that there is something new or exciting to be discovered and that the person being addressed may not be aware of it yet. The phrase can also convey a sense of exclusivity or insider knowledge as if the advertiser is offering information or access that is not widely available. Overall, the tagline is intended to grab the attention of the audience and encourage them to learn more about the product or service being promoted. The Curve is a boutique, residential project located in the heart of R8, in I6, and overlooks the largest park in the area. The New Administrative Capital (NAC) is a large-scale project in Egypt that has been under construction since 2015. The city is expected to become the new administrative and financial capital of Egypt, accommodating main government departments and ministries, as well as foreign embassies. The project aims to mitigate congestion from the main governorate of Cairo, which is one of the world's most crowded cities. The Curve project is strategically located in the heart of the new capital, making it an attractive investment opportunity for those seeking a luxurious and modern lifestyle. The project's unique selling point is its double-height ceilings, which provide ample space and natural light, creating a sense of grandeur and luxury. Know more about Cornerstone Development's OOH campaigns by visiting Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
