Froneri, the world-renowned food and beverage company, has recently launched an outdoor campaign in Cairo for its successful ice cream brand, Kimo Cono. The campaign is now visible on most roads in Cairo, showcasing the brand's name and different flavors of its products including vanilla, chocolate, and caramel besides the tagline “Each moment is tastier”. The visuals are presented on two different shades of a blue background, accompanied by Nestle's logo, making a memorable display. The purpose of the campaign is to raise awareness of the Kimo Cono ice cream brand and to increase its popularity among consumers. Nestle's previous outdoor campaign for Nescafe was highly successful, and the company is looking to replicate that success with Kimo Cono. The campaign is strategically placed on busy roads in Cairo, targeting a large audience of commuters and pedestrians. The vibrant colors of the campaign are sure to capture the attention of passersby who crave ice cream in this hot summer, making it an effective marketing tool for Nestle. Kimo Cono ice cream has become a household name in Egypt and is known for its delicious taste and high-quality ingredients. The brand has been a favorite among consumers for years and has gained a loyal following. To find out more about Nestle's most recent campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
