L'Oréal Paris just visited the UAE scenery to prove that science can be harnessed to work as intriguing as magic. The personal care brand used the hoarding OOH to display 4 products from four different ranges, Hylaron Expert, Elvive Extraordinary Oil, Glycolic Bright Glowing Serum, and Pro XXL Lift Mascara. To introduce those products to new customers and raise brand awareness among their loyal users. The reason behind choosing hoarding displays is their large size and captivating placement; hoardings attract potential customers while simultaneously showcasing your message in a manner that attracts consumers. Hoardings naturally attract the attention of everyone passing by. Moreover, the die-cut creative concept makes the OOH campaign stand out more by showcasing the products in an eye-catching display, creating a visual impact for the audience. The die-cut creative concept allows for the products to be showcased in a unique and innovative way, which helps to differentiate L'Oréal's OOH campaign from others in the same space. The tagline “It’s not magic, it’s science” is written in Arabic and English and puts the emphasis that L'Oréal is depending on science to create what’s working for their fanbase based on lab researched and proven evidence. The artwork shows the singer Aseel Omran with a dermatologist along with the four products, By partnering with Aseel Omran, L'Oréal is able to tap into her large and dedicated fanbase and leverage her influence to promote their products to a broader audience. As a successful and well-respected public figure in the Middle East, Aseel Omran is a natural fit for L'Oréal's brand, which has a strong presence in the region and is committed to promoting diversity and inclusivity in the beauty industry. It’s worth mentioning that L'Oréal has come up with its own game on TikTok using the same campaign’s motto to personalize L'Oréal Paris routine which is a viral engagement campaign to increase brand loyalty among the audience. The game is a successful marketing tool for L'Oréal, helping to increase brand awareness and attract new customers to their products.
