Oakland College Egypt’s latest OOH campaign in Cairo invites prospective students to apply for admission, after their last campaign. This campaign is specifically to announce that “Admissions Now Open”, with both “British & American” systems. The educational institute is offering a generous 55% discount to successful applicants who are looking for a high-quality American-style education in a diverse and inclusive community. Their slogan “Grow Strong”, highlighted on the visuals, encapsulates Oakland College Egypt's mission to provide a holistic education that empowers students to become resilient, adaptable, and successful individuals. Oakland College Egypt's campaign is a visually striking and compelling invitation for prospective students to join their educational community, being displayed on digital screens throughout the city. By showcasing the campaign on digital screens, Oakland College Egypt is able to reach a wider audience and communicate its message to parents and students who are looking for a high-quality American-style education. The use of purple in their visual materials is not only eye-catching, but it also conveys a sense of boldness, creativity, and ambition. The images of children add a sense of playfulness and innocence to the campaign, while also highlighting the school's commitment to empowering young people and fostering a welcoming and inclusive environment. As a call to action, they include their phone number and location “Behind Mall of Arabia”. To capture more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.