Global luggage brand Samsonite has launched a new outdoor digital screen advertising campaign promoting their luggage range in Dubai. The campaign features Norwegian tennis star Casper Ruud as the brand ambassador. The campaign went live in the first week of June 2023 across one of the busiest roads in Dubai. It aims to raise awareness of Samsonite's products among tourists and business travelers visiting Dubai during the summer months. The simple yet catchy campaign visuals feature Casper Ruud holding up a tennis pedal next to a green Samsonite luggage case. The brand's logo and the tagline My Journey, My Samsonite are embellished across the screens. This major campaign for Samsonite in Dubai is following on from a campaign launched last year in July. The new campaign highlights Samsonite's luggage designed for travelers with active lifestyles. The well-known luggage brand, Samsonite International S.A., manufactures and sells luggage, including huge suitcases, small toiletry packs, and briefcases. The corporation was established in Denver, Colorado, in the United States. It is headquartered in Luxembourg and is traded on the Hong Kong Stock Exchange. Get to know more about international brands’ OOH campaigns by visiting our Insiteopedia.
