French swimwear brand, Vilebrequin, is spreading the carefree spirit of summer with a simple yet stylish out-of-home advertising campaign now visible across Dubai’s streets. The brand, known for its colorful, tropical-themed swim shorts and resort wear, has deployed uni-pole displays in the city featuring its tropical-plant-adorned logo. Alongside the logo are images of a young boy and girl model sporting some of Vilebrequin's signature summer wear. The OOH campaign launched in the first week of June, continuing Vilebrequin's yearly tradition of outdoor advertising in Dubai that began with a previous campaign back in January 2022. While keeping the visuals simple and focused on the brand logo, the summery color palette of greens, yellows, and blues helps evoke the relaxed, beachy vibes for which Vilebrequin is renowned. Founded in Saint-Tropez in 1967, Vilebrequin's clothing has always represented the joyful, free spirit of the French Rivera. The brand aims to pass that notion of casual charm from generation to generation with clothing for men, women, and children. The current OOH campaign perfectly summarizes Vilebrequin's ethos, depicting boys and girls from the same family enjoying the carefree spirit of summer through the high-quality yet easy-to-wear resort wear and swimwear created by the brand.
