Breaking the norm in Egypt's real estate industry, People & Places stands out by going beyond mere construction and collaborating with a global Hospitality & Tourism provider. Their latest OOH campaign in Greater Cairo showcases The Gray Laguna Phase in the North Coast. A year prior marks People & Places first appearance on outdoor advertising. With their first appearance, the real estate developer showcased the first residential project, The Med, in the North Coast. In a strategic move to generate awareness, People & Places appears this month with an eye-catching visual on large OOH formats on main roads adorn prominent locations such as the Suez road and 6th of October bridge, aiming to captivate passersby. What sets this campaign apart is the developer's unique partnership with Campbell Gray Hospitality, offering future Gray Laguna residents a remarkable Waterfront Serviced Community experience. The campaign directs viewers to visit the campaign's website, serving as a call to action for those interested in exploring this complete and luxurious lifestyle opportunity. With the promise of an all-encompassing solution, it is anticipated that the website will attract a substantial number of visitors, including prospective property purchasers eager to connect with the developer. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
