With the constant increase of consumer financing solutions, you may wonder which one will fit your financial plans for many reasons, such as the app’s usability or is it matching Islamic Sharia rules. Well, Takka app answered all those questions. With a widespread campaign that covers Greater Cairo, Takka App’s campaign raises brand awareness among the audience and potential customers as the campaign was placed in many busy areas in Cairo and Giza, including highways, bridges, and suburbs. Moreover, The campaign uses static billboards and digital screens to display eye-catching visuals and messages to capture the attention of passersby and create a lasting impression. Using a combination of static and digital can be an effective way to reach a wider audience and increase the visibility of a brand. Static billboards can be strategically placed in high-traffic areas to attract the attention of people passing by. Digital screens, on the other hand, offer more dynamic and interactive content that can be updated in real-time to keep the message fresh and relevant. The campaign’s color is a bumblebee yellow; the color choice was attention-grabbing that is often associated with positivity. In marketing, the use of yellow can be effective in creating a sense of optimism and excitement around a brand or product. The campaign’s copy is straightforward, “Pay in a snap, Pay in installments using Takka” with the logo of a snapping hand to let the audience memorize the name verbally and visually, along with the yellow color. The copy is successful in transferring the idea that using the app is an easy process; also, deploying the app’s name is a brilliant idea to make the audience memorize the name. The disclaimer of “first Sharia-compliant consumer finance product in Egypt.” that is stated on the billboard adds a sense of trust and legitimacy to the brand, especially for users who may prioritize Sharia compliance in their financial transactions. It’s worth mentioning that a few weeks ago, ADIB’s Takka obtained the approval of the CBE to release prepaid cards in cooperation with its arm ADI Consumer Finance and Meeza. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
