Arabella Plaza launches an OOH campaign in Greater Cairo to promote its Direction White project. This comes after a successful appearance in August 2022 for Direction White, and the new campaign is designed to generate even more interest and awareness for the project. The campaign visuals are summer-oriented, with sea colors and a white background that perfectly captures the essence of the project. The visuals showcase the project's name and location, along with the Arabella's logo and hotline, all that besides the tagline, Sea Meets Home. The use of vibrant colors and design elements is sure to grab the attention of passersby. Direction White Arabella North Coast is a sublime residential and leisure compound located at KM 192 Ras el Hekma, with an elevation of up to 44 meters above sea level, allowing for a magnificent view aspect for the whole project. The project is brought forth by the Arabella Group, culminating a rich history of real estate achievements to the crystal water shores of the Mediterranean in Egypt. The OOH campaign is a strategic move by Arabella, as it allows the brand to reach a wider audience and generate awareness of the project's unique selling points. Given the high population density and the number of potential homebuyers in the area, the campaign's location in Greater Cairo is also strategic. The use of OOH advertising is a tried and tested method of promoting real estate projects, and the summer-oriented design of the campaign is sure to resonate with potential buyers. The campaign's focus on the project's location, elevation, and magnificent view aspect is designed to appeal to buyers who are looking for a unique and luxurious living experience in one of Egypt's most beautiful coastal areas. To find out more about Arabella Plaza and other brands’ OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system.
