Mercedes-Benz has recently launched a digital out-of-home campaign in Dubai to promote the arrival of their new fully electric EQS SUV. The campaign was distributed in luxurious locations across Dubai, targeting a specific segment of consumers who are interested in luxury and innovative technology. The campaign's visual was mainly showcasing the new electric car along with the brand's logo and the taglines, The Future Has Arrived, This is For Pioneers, and The Fully Electric Car, EQS SUV Has Arrived. The visuals were mostly on a dark background to highlight the EQS SUV, which is the brand's latest addition to its electric car lineup. The campaign's main goal was to generate awareness and interest in the EQS SUV, as well as to position Mercedes-Benz as a leader in the luxury electric car market. The use of out-of-home advertising was a strategic move, as it allowed the brand to reach a highly targeted audience prominently. This campaign follows the brand’s last campaign in September 2022. The campaign's visuals were designed to highlight the sleek and futuristic design of the EQS SUV, which is a key selling point for the new electric car. The use of dark backgrounds and bold lettering helped to draw attention to the car and its innovative features, such as its advanced technology and high-performance electric drivetrain.
