Etisalat by e&’s game-changing 5G Fibre network is poised to transform the telecommunications industry in the UAE and its OOH scene, offering unprecedented speeds and reliability. The campaign from Etisalat and follows up on their previous one from just three weeks ago. \r\nEtisalat's 5G fiber network is a cutting-edge technology that leverages advanced 5G technology to provide faster download and upload speeds, lower latency, and improved network reliability. The 5G fiber network is designed to support the growing demands of digital connectivity, making it possible for customers to enjoy seamless streaming, gaming, and other online activities without the frustration of buffering or lag. \r\n\r\n\r\nThe campaign’s visuals showcase their logo and two boxes with the texts “5G” and “Fibre”, with images of Etisalat’s customers delighting in the lightning-fast network. Etisalat's ad copy, Experience the difference on The Network of Speed, highlights the company's focus on providing high-speed internet connectivity to its customers in both English and Arabic. By positioning itself as The Network of Speed, Etisalat is suggesting that its network is faster and more reliable than its competitors and that customers will notice a significant difference in their online experience when using Etisalat's services. The ad copy is a clear and concise way to communicate Etisalat's value proposition and differentiating factor to potential customers, emphasizing the company's commitment to providing a superior internet experience.\r\n\r\n\r\nIn Dubai and Sharjah, Etisalat by e& released this campaign in the first week of June on hoardings, uni-poles, bridge billboards, digital screens, and mega-coms.