There are many brands that have been able to acquire and maintain a dominant position in their respective markets for a long time. These brands are often referred to as market leaders or category kings. The Oriental Weavers has been one of those leaders since 1979 till now. The Oriental Weavers’ new campaign was pressing on the “tailored offer.” concept, which appears obviously in the campaign’s copy. “Your Home, Your Personality” as the copy connected the uniqueness of your home by emphasizing the importance of individuality and personal style, the brand could appeal to consumers who are looking for unique and personalized solutions for their homes. Along with the copy, the newly married couple was placed on the billboard to target the young segment who are considering establishing a home for marriage soon. The time of publishing the campaign is a very important factor in the campaign’s success as it’s famous that furnishing and getting ready for marriage is more popular in the summer season than winter, which is considered a good timing for placing this campaign at this time. The geographical distribution of the campaign was very specific, as you can spot the campaign on wide roads and the 6th of Oct Bridge, which indicates that the campaign targets an audience class that commutes using the bridge or works around the area of the billboard placement. In addition, the campaign has been displayed statically and digitally to target a wider audience. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
