etisalat and, the Global Technology Group is back with a new Out of Home campaign in Dubai, sending the same message as their previous campaign but with a fresh visual twist. The latest campaign is being rolled out using hoarding and wall-wrapping OOH formats all over the city, in parallel with another campaign launched by e& for etisalat by e&, a brand under the group's umbrella, also in Dubai. The Global Technology Group is always in the spotlight when it comes to outdoor campaigns, and this latest effort is no exception. With its many successful brands, such as Etisalat by e&, the group is a significant player in the global technology field. The campaign visuals feature a predominantly red background with the group's logo and the tagline A Global Technology Group, alongside the logos of the group's various brands. Etisalat is well-known for deploying a wide OOH campaign geographically, targeting major and busy areas across Dubai. The latest campaign, launched in the first week of June, follows hot on the heels of their previous OOH campaign in May 2023. The use of bright and bold colors in the campaign visuals is sure to catch the eye of passersby and motorists alike. The red background symbolizes the passion, energy, and innovation associated with the Global Technology Group and its various brands. The placement of the logos of the group's brands alongside the group's logo emphasizes the strength and unity of the group as a whole.
