Amazon launched a new outdoor advertising campaign in Cairo, Egypt. The campaign was strategically placed on nearly all busy roads throughout the city, ensuring maximum visibility to a wide audience. This campaign follows their previous campaign in April 2023, which was also a huge success. The brand is always present on Cairo's OOH nearly all year round. Amazon's latest campaign visuals may not be new to the audience's eyes in Cairo, but it certainly makes a bold statement. The campaign uses the brand's favorite colors, orange and blue, and features the brand's logo beside a simulation of their app on a mobile phone with the phrase Download the App Now. The message is simple and straightforward, encouraging people to download the app to save more while paying more. The tagline Pay Less, Save More is written in Arabic, emphasizing the brand's commitment to reaching out to the local audience in their native language. The brand's logo, however, is written in English, which is a smart way to reinforce the brand's global presence and appeal to the younger audience who is more familiar with the English language. The campaign's wide distribution and use of different OOH types ensure that the message reaches a diverse audience, from commuters to pedestrians. The campaign's message is clear and compelling, encouraging people to download the app and enjoy the benefits of saving more while paying more. To find out more about Amazon and other brands’ OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system.
