Hyde Park Developments launched an outdoor campaign in Cairo, Egypt. The campaign was designed to promote the launch of their latest project, Town Island phase in SeaShore Hyde Park, North Coast. The campaign was distributed on fine roads across Greater Cairo, targeting prospective clients. The visuals used a summer mixed palette of colors such as Orange, Sea Blue, and Pink and different OOH formats.\r\nThe campaign visuals featured the Town Island, Seashore, and Hyde Park Developments' logo alongside the tagline Launching Now, the project's location, and the brand's hotline. The campaign's message was clear, promoting a luxury seaside haven like no other with only 5% down payment on eight years equal installment plans. \r\nThe Seashore at Hyde Park North is located on the KM 214 in Ras El Hekma, with a crystalline beachfront committed to your renewal and comfort, spread across 240 feddans. The project is designed to offer a unique living experience with a range of amenities and facilities that cater to a luxurious lifestyle.\r\nThe OOH campaign was strategically placed in high-traffic areas across Greater Cairo, ensuring maximum visibility to a wide audience following their previous OOH appearance in May 2023. \r\n\r\nTo find out more about Hyde Park Developments' and other brands’ OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system.