Sarwa Insurance Company launched an ambitious outdoor advertising campaign in Cairo, Egypt. The campaign aimed to remind people that insurance is an essential part of life and that tomorrow is always in need. This campaign was a follow-up to the company's previous campaign in June 2022, which promised to change people's perspectives about insurance services in Egypt. The new campaign featured different formats including digital screens with the company's logo and a hotline for people to call. The background of the billboards was a mix of blue and green, representing the company's commitment to protecting both the environment and its customers' assets. The billboards also featured images of properties and assets, emphasizing that Sarwa Insurance Company is not just about life insurance but also asset insurance. The campaign's tagline, Tomorrow need Sarwa, The use of tomorrow in advertising taglines, often symbolizes a sense of hope, possibility, and optimism for the future. It can represent a new beginning, a fresh start, or a chance to make positive changes. By using tomorrow in the tagline, the insurance brand can tap into these emotions and create a sense of excitement and anticipation for what is to come. Moreover, the main message of Sarwa, which is The insurance you can depend on, emphasized the company's commitment to being reliable and trustworthy. This message was reinforced by the hotline number, which encouraged people to call and learn more about the company's services. Sarwa Insurance Company's previous campaign was successful, and the new campaign builds on that momentum. The company promised to change people's perspectives about insurance services in Egypt, and it seems that they have done just that. By reminding people of the importance of insurance, Sarwa Insurance Company is helping to create a more secure and stable future for its clients. The outdoor advertising campaign was strategically placed in high-traffic areas throughout Cairo, ensuring that the message reached a wide audience with a mix of traditional and digital displays to grab the audience's attention. You can spot the campaign on wide roads and bridges, which indicates targeting employees who are commuting using those areas and also have the ability to pay for insurance. To learn more about Sarwa Insurance and other brands’ OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system.
