KFC has recently made a tasteful appearance on Dubai's Out-of-Home advertising scene using many outdoor types, including digital screens, hoarding, uni-pole, mega-com, and lampposts. The campaign's message and tagline, The Originals, in Arabic and English, can be seen in all the formats. The campaign is mostly red and white, enticing viewers with a tasty bucket and Colonel Sanders doppelganger, along with brand lovers in several locations across the city, following their previous OOH in May 2023. The campaign is hard to miss or resist, with all ad face versions containing the message and logo, but Colonel Sanders doppelgänger didn't appear on all types. The campaign focuses solely on the brand and nothing else. The use of different outdoor types ensures that the brand is visible to a wide audience, and the enticing visuals make it almost impossible to resist the urge to order from KFC. KFC's OOH campaign appearance in Dubai is a testament to the brand's commitment to using innovative and creative advertising techniques to reach its target audience. The campaign's focus on the brand and its originality is evident in all the visuals, with the Colonel Sanders doppelganger and brand lovers adding a personal touch to the campaign. The use of red and white colors in the campaign's visuals is a nod to the brand's iconic color scheme, and the enticing visuals of the tasty bucket are sure to make viewers' mouths water. The campaign's message and tagline, The Originals, in Arabic and English, reinforces the brand's commitment to using quality ingredients to create original and delicious menu items. Stay tuned for more tasty OOH campaign reviews, and visit our Insiteopedia for a lot of other Foodservice’s industry-leading OOH techniques and advertising patterns.
