Experience the convenience and comfort you deserve today with Raneen, the go-to for retail shopping, who has graced Cairo’s billboards once again after their previous appearance. Lovebirds and engaged couples, this one’s for you! From 25 May to 1 July, Raneen is hosting its yearly extravaganza for all those about to be married. As couples start planning their new life together, Raneen helps them create the home of their dreams with their top-of-the-line house appliances. From premium kitchen appliances to state-of-the-art laundry machines, they have everything couples need to make their new house a home. This makes them a perfect target audience for this campaign! In sponsorship with Unionaire, Samsung, Fresh, Trueval, Ariete, Ideal Home, Master, Nouval, Zinox, Tromma, Dream, Premium Card, and Banque Misr, Raneen got you covered. The baby pink and baby blue used on the billboards are commonly used to represent femininity and masculinity. In the context of this ad, the use of baby pink and baby blue can evoke a sense of romanticism and nostalgia, as well as appeal to couples who value traditional gender roles. By incorporating baby pink and baby blue branding into the ad, the retail brand creates a visually appealing and emotionally resonant campaign that speaks directly to engaged couples who are looking to create a home together. Their ad copy “Washing Machine, Refrigerator & Cooker Gifts on Raneen” reflects on the gift-wrapped house appliances on the visuals, with a big bow on top of them. To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
