L'Oréal is one of the brands that are known for their brand ambassadors, who are famous for their unique talents and accomplishments. The campaign we’re reviewing starring Mona Zaki, the actress known for her talent and role as UNICEF Egypt's Ambassador. The previous campaign of L'Oréal was back in 2018 to promote the Total Repair 5 by Elvive, the famous hair care range starring the Lebanese actress Daniella Rahme, with a gap of time of 5 years between both campaigns. However, this campaign made it up for the long absence, as the campaign has a wide geographical distribution and has been displayed digitally and traditionally—moreover, the unique charisma of Mona Zaki. The campaign’s artwork is in purple as a primary color with its shades; purple is a color that can have different meanings in marketing, depending on the context and culture. Purple is associated with femininity, grace, and charm. Brands that want to target a female audience may use purple in their marketing to evoke a sense of femininity and allure. The die-cutting creative concept is a brilliant move that can make a billboard or other advertising material stand out and grab attention. Using die-cut in an advertising campaign can be a strategic move to help the campaign stand out from other ads and capture the attention of potential customers. A die-cut billboard, for example, may be more likely to be noticed and remembered by passersby than a traditional billboard. The geo-distribution of the campaign is strategically distributed across Greater Cairo; you may notice the placement of the billboards on bridges and suburbs to spread product awareness. The strategic distribution of the Elvive Hyaluron Moisture campaign across Greater Cairo, with billboards placed on bridges and in the suburbs, was likely aimed at maximizing the reach and visibility of the campaign among the target audience. By placing billboards in different locations, L'Oréal can increase the chances of reaching potential customers who may be commuting to work or living in specific neighborhoods. Bridges and suburbs may be high-traffic areas where people spend a lot of time, making them ideal locations for outdoor advertising. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
