Disney+ has launched a new outdoor campaign in Dubai aimed at encouraging audiences to download and subscribe to the streaming platform's app. The campaign, which features hoardings and lampposts on busy roads, is designed to maximize reach and awareness among potential subscribers, following their previous OOH appearance in November 2022. The visuals of the campaign are focused on promoting the app download and subscription process, with clear call-to-actions directing potential subscribers to the App Store and Google Play. Additionally, the campaign highlights the three devices that Disney+ is available on, including televisions, computers, mobile devices, and tablets. This message is reinforced by the campaign's tagline, This is Disney+, which emphasizes the platform's commitment to delivering high-quality content across a range of devices. The campaign's sketching is primarily on a blue background, which is the brand's favorite color. This color choice reinforces the brand's identity and helps to ensure that the campaign stands out on busy streets in Dubai. The lampposts mostly contained the same messages with adding the available categories on Disney+, movies, series, and documentaries, by targeting busy roads and high-traffic areas, the campaign is designed to capture the attention of a wide audience and encourage them to download and subscribe to the app. It’s worth mentioning that Disney+ is celebrating one-year anniversary since the broadcasting platform visited the MENA region. Since 8th June 2022, we’ve been enjoying many of their originals such as obe-wan kenobi, She-Hulk: Attorney at Law, and WandaVision.
