B.TECH, the giant retail chain of household appliances and consumer electronics in Egypt, is bringing back its highly anticipated carnival of discounts with yet another captivating out-of-home advertising campaign. With a proven track record of success in their previous carnival campaigns, B.TECH is once again set to entice customers with irresistible deals and discounts. This carnival is the perfect opportunity for customers to shop for all their favorite products at unbeatable prices. So, get ready to experience the thrill of shopping with B.Tech's carnival of discounts and take advantage of the unbeatable deals that are coming your way! B.TECH carnival of discounts is front and center on this vibrantly colored billboard. The billboard features several columns, each depicting people using or holding B.Tech's products and getting used to them. The eye-catching visuals and bold colors draw the viewer's attention and create an engaging and exciting atmosphere. The hashtag, This discount arrived in a perfect time, is prominently displayed, emphasizing the timely nature of the carnival and the incredible value it offers. This hashtag also creates a sense of urgency among viewers, encouraging them to take advantage of the carnival before it's too late. Overall, this billboard effectively communicates the excitement and value of B.Tech's carnival of discounts. It also displays a 70% off in a large font for the public eye, making it a must-visit destination for anyone in the market for the latest gadgets and home appliances. The campaign's billboards were distributed strategically, as you can spot the campaign on wide roads with heavy traffic, and the reason behind it is that wide roads also offer more space for billboards which will help more audience to spot the campaign. Another that to help with spreading the promotion is to write copy in Arabic to target the very audience who commute daily to the campaigns' placement to help them with making the decision to use this promotion. Discover the latest campaigns by checking out Monitoring Out of Home (MOOH), a media intelligence agency and analysis system that specializes in out-of-home advertising and operates in Cairo and the UAE.
