Residential real estate holds a significant and ever-expanding position in Greater Cairo's real estate market. Recognizing the extensive online search for residential spaces, Nawy has chosen to make a bold appearance on Greater Cairo's out-of-home (OOH) advertising platforms, promoting their dedicated real estate website and mobile app. Following their last OOH campaign in 2021, which showcased over 5,000 homes and 300 compounds for potential residential purchasers, Nawy has since been diligently working on enhancing their website and mobile app. These improvements aim to provide users with a more seamless experience, offering comprehensive information and enhanced features to simplify the search for the perfect residential project. In today’s OOH campaign, Nawy emphasizes that website and mobile app users can now explore over 400 compounds to Find Your New Home. The campaign also highlights the platform's expanded capabilities, allowing users to compare, buy, and sell properties. By strategically placing their campaigns on main roads across Greater Cairo, utilizing large and digital OOH formats, Nawy aims to engage diverse buyer segments, including Segments A, B, and C. For those seeking further information, Nawy provides their hotline and encourages potential buyers to download their mobile app from both Apple and Google Play store, serving as a compelling call-to-action for the campaign. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
