Papa John's launched an exciting OOH campaign across Dubai. The campaign features four different formats, including Digital Screen, Hoarding, Uni-Pole, and Lampposts, each designed to capture attention and tantalize taste buds. The Uni-Pole format features two different ad faces. One side showcases the tagline Taste the difference, the brand's logo and website, and a mouth-watering Papa John's pepperoni pizza, with a phrase emphasizing the importance of downloading the App. The second ad face features the same brand information but with a different tagline: Better Ingredients, Better Pizza. It showcases a pizza in its steps before cooking, making it irresistible to pizza lovers. The Hoarding format mostly features the same messages as the Uni-Pole but with an additional promotion for first-time App users. Anyone who orders through the App receives one medium free pizza, enhancing the campaign's effectiveness in driving App downloads and increasing sales. The Digital Screen format focuses exclusively on sending the taglines mentioned earlier and the brand's logo. The lampposts showcase each ingredient, along with the messages, highlighting the quality of the ingredients used in Papa John's pizzas. The campaign was launched in the fourth week of May following Papa John’s previous OOH in August 2021. With a good distribution across unskippable areas in Dubai, the campaign is expected to increase the brand's visibility and drive sales, thanks to its tantalizing visuals and enticing promotions.
