The French automaker Peugeot is here on the Emirati OOH grid to promote the All-New 408. The car has multiple advantages that can catch the attention of potential customers and make it a popular choice in the UAE market. The All-New Peugeot 408 is the latest generation PEUGEOT-i-Cockpit®. The system is designed to help drivers feel more connected to their vehicle and the road, making for a more enjoyable and safer driving experience. It has been introduced in various Peugeot models, including the 208, 308, 2008, and 3008. Moreover, the vehicle also offers you the freedom to fuel it with petrol or a plug-in hybrid, which is a great option for those who want an environmentally friendly, fuel-efficient. The OOH campaign of the Al Naboodah Group’s Peugeot New 408 is outstanding for many reasons. The first reason is the die-cut creative concept to put the new car in focus by making it curve outwards from hoarding. In addition, the ad’s copy is simple yet inclusive. The tagline “the language of attraction” as the vehicle is attractive on many levels; it serves the practical user and also attracts the user who looks for a sleek design. These are two values the target audience is looking for that automatically will make them consider owning the car. The campaign chose the hoarding display to appear in Dubai, which was a convenient choice for many reasons, such as high visibility, as hoarding OOH displays are typically large and placed in high-traffic areas, making them highly visible to a large number of people. This means that brands can reach a wide audience and increase their brand awareness. Also, hoarding OOH displays offer brands a lot of creative freedom, allowing them to use eye-catching designs, bold colors, and creative messaging to capture the attention of passersby, and this is exactly the case in this very campaign. To know more about the automotive industry and its OOH campaigns in the MENA region, take a look at our Insitopedia and learn more about all the automotive marques and more.
